The Soul Shop is a project by Golden Rules.

We are a platform for Funk & Soul.

In addition to our own label releases, we curate a selection of high-quality Funk & Soul LPs, 7" and tapes in the Soul Shop. We try to offer an international selection of the contemporary international scene. Music that we love. 

We are Soul&Funk and vinyl lovers ourselves. Passionate about what we do, with a direct line to the labels and artists. We want fair shares for the artists and sustainable relationships with our customers and partners. Relationships at eye level. We want to support the scene directly and immediately. The Soul Shop should bring people and music together. Bringing Soul back to the people. 

The mission

We don't just want to be the best online shop for Funk& Soul: We care about culture. And so we are building an online archive for soul stories, illuminating backgrounds and saving analogue treasures for the digital age. We curate playlists, publish exciting ones and try to link the analogue with the digital world.

Visit us at goldenrules.de 

The Network

The Team

Golden Rules is based in Leipzig, Germany. Johannes Riedel is a soul nerd from a young age. He runs his own labels and a studio with vintage equipment and is a multi-instrumentalists in a long list of projects. He works as a booker and promoter for contemporary funk and soul acts and has his own radio show on Soho Radio London. Fabian Schuetzes aim is to create projects with value, to tell important stories, based on a DIY heart and an independent music mindset. Living the Golden Rules.

All photos by Hannes Wiedemann